If you have the skills of producing good music, then you must also protect it. For this you will need an Editors Music Clearance which is the process of ...

Any music supervisor who has worked with ad agencies or in-house marketing departments will have stories to tell about this topic: How do you translate the ...

We have started spending most of our time in the virtual world as everything is becoming virtual. So companies have also changed their communication medium. ...

Just when I think this subject has been fully addressed and everyone knows what is required, I find some new incident of a singer suing a company because ...

Original Masters, Covers and Bespoke Re-Records Ok, let's take a look at licensing different types of recordings, not so much as a creative option, but as a ...

Let’s look at social media influencers and how brands are partnering with them.  Before there were such a thing “influencer,” brands would piggyback on the ...

Your 2021 Digital Music Branding, Advertising will be empowered by modern music marketing strategies and techniques that music industry innovators are carving ...

Four considerations brands need to make while partnering with Social Media Influencers for music licensing and the artist’s involvement. Brand ...

When you are about to go to a recording of music for your advertisement you need to endorse the brand and get in partnership with the vocal artist. Now, this ...

When licensing a recording featuring a (known or unknown) vocal artist, there is an implied endorsement by that artist of your brand or product. Though this is ...