Oracle is one of the supreme enterprise eCommerce platforms as more than 50% of the Fortune 100 companies are using it for their online business. These companies include eCommerce giants like BestBuy, Dell, CVS, Vodafone, Coca Cola, and HP. And there are some obvious reasons why the Oracle platform is so popular and how it can help you boost your business.
The benefits of Oracle
- One of the best features of the Oracle ATG Commerce platform is that it provides is a high extent of personalization. Personalization is a critical factor because 25% of the total online shoppers respond to the promotions attuned according to their requirements. Therefore, the platform lets businesses personalize everything from their online content to their marketing campaigns.
- The platform also provides business analytics to set up e-mail view system and testing groups websites to track the customer behavior, and the marketing strategy and make changes accordingly.
- One of the main reasons why eCommerce websites crash is or the system software shows error is because of the changes made by an unqualified person, without any proper consent. To avoid this problem, this platform provides an Access Management feature which allows you to grant different access rights to marketing developers, managers, specialists, and other groups of users.
- The platform also has an effective workflow management system that allows you to manage inside business processes and activities. The platform also offers a highly effective payment framework which allows businesses to accept payments from all the major credit cards, cybercash, and other online wallets.
- The platform also provides automatic price calculation which uses automated tools to calculate order’s price including taxes, discounts, delivery options, coupons, and gift cards. This feature is critical because one of the most common reasons for shopping cart abandonment is unclear pricing.
- Furthermore, it helps in order processing and fulfillment by using effective tools for multiple payments, shipping, delivery and confirmation messages.
Other than the benefits mentioned above, the Oracle ATG commerce platform also provides other useful features, which might not sound important to you but they play a key role in your business’ success. These features are briefly discussed below.
- The platform provides advanced faceted search feature which enables the support to 25 different languages making it easier for the visitor to find the desired product.
- The platform also provides a pre-built easy-to-customize reference store that facilitates production environment launch.
- The platform also provides multi-site administration which helps multiple website owners to manage all the websites from a single platform.
- The platform has an easy-to-use interface that makes navigation and management easy.
- The platform allows catalog browsing which helps visitors to search a product from its name, ID, and date of adding to the website.
- The platform comes with an Abandoned Order Services Module which allows it to detect, and respond to abandoned orders and reduce the abandonment rate.
These are a few of the endless features and benefits of the Oracle platform which has gained the trust of thousands of eCommerce giants in the market.
